News

News

November 2011

Contract extension with Enterprise Inns

Brulines Group plc (AIM:BRU), the leading provider of real time monitoring systems and data management services for the leisure and forecourt solutions sectors, is pleased to announce that it has secured a new long-term agreement with Enterprise Inns (“Enterprise”) that also includes the Group’s revolutionary iDraughtTM bar management solution being rolled out into 500 Enterprise pubs, taking the total installation figure for iDraughtTM systems to over 2,000 pubs across the UK. The renewal and expansion of the relationship will also see the introduction of the Group’s Nucleus Smart TillTM EPOS system. 

 
Simon Townsend, Chief Operating Officer at Enterprise, said: “We are extremely pleased to be extending our relationship with Brulines in this way. It is part of our ongoing commitment to deliver enhanced support to our publicans where it is appropriate, and we believe iDraught will deliver real value to their businesses.”
 
James Dickson, Chief Executive of Brulines, said:  “We are delighted that Enterprise has chosen to extend its relationship with Brulines, and to be partnering Enterprise in delivering the iDraught system to its publicans and are confident that the insights it provides will help them drive best-in-class margins on draught products.
 
“The introduction of Nucleus Smart Tills gives publicans the opportunity to track draught dispense volumes against till data, giving greater transparency on pub performance, and the opportunity to maximise profit.”

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